![]() ![]() The company delivers results across all mediums – from second screen to silver screen. Lan Freedman and Ben Hoffman, “Calling All Tongsman” tagline filmingįor more than 25 years, charlieuniformtango has been an industry leader in film and postproduction. I got a little obsessed with sausage after that,” Deedle said.Įxecutive Creative Director: Chris JacobsĬreative Director/Art Director: Todd TuckerĪgency Production: Shelley Gauthier & Timm Gable (Allies & Co) It’s also a full circle thing for me as I cut my editorial teeth on another famous breakfast sausage brand when I first started at tango. “In short, it’s some of my favorite work in years. ![]() The tango team included Russell Smith’s audio engineering talent and Deedle LaCour’s editing skills. We couldn’t have picked better teammates.” This campaign involved a lot of back and forth and late nights. Whether it’s spec work or a SuperBowl spot, there’s no difference in their level of commitment. “We’ve been in the foxhole with tango many times over the last 20 years, and we know they always go off the charts to get the job done right. “With this new kind of team formation, frankly, we didn’t know the protocols or how much control we as creative free agents could have throughout the production process, but we knew we wanted charlieuniformtango in the mix,” said Tucker. “This whole project is a great example of the new world order: Pulling together seasoned talent from different mediums to work together to build a client’s brand with a smaller, more nimble team,” said Milkereit. Much of which was also through charlieuniformtango. “Hold Fast and Johnsonville wanted to find a creative team that truly understands tailgating culture in the South – because it is unlike anywhere else on the planet – and we are delighted that David Dugan (founder of Hold Fast) and Chris Jacobs (creative director/consultant of Hold Fast) found us.”ĭugan’s choice was founded on industry recommendations and the outstanding creative work Milkereit and Tucker have done together for Chick-fil-A, The Home Depot, and especially the SEC’s “It Just Means More” campaign. “Johnsonville is the Official Sausage of the SEC,” said the campaign’s writer, Bill Milkereit. In moody, smoke-filled film, the campaign introduces The Tongsman, a true artisan of the game day smokeshow whose mindset and skillset go far beyond that of a mere “griller.” Most important, they never, ever forget the oft-overlooked sausage. “Even though we focused on the grill and the sausages, we wanted the spots to come across as authentically Southern, and the Georgia landscape added to that feeling,” said Todd Tucker, Bill and Todd art director. To help capture the spirit of the South, the campaign was shot in Atlanta. The campaign, featuring a full array of TV and radio spots, introduces “The Tongsman” – a heroic term coined by Bill and Todd. Charlieuniformtango teamed up with new Milwaukee-based agency Hold Fast Co., and newly formed creative alliance, Dallas-based “Bill and Todd” (Bill Milkereit, writer and Todd Tucker, art director – both 20+ year veterans of The Richards Group), on a new campaign for Johnsonville Sausage just in time for the southern tailgating season. ![]()
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